Answer homeowners before your competitors do.
Homeowners search costs, warning signs and timelines before they call anyone, and the busiest weeks are predictable. The Refinex Content Engine publishes seasonal, sourced articles ahead of each spike, written in the words homeowners actually use, so your business is the answer when they search or ask AI.
What your buyers are asking
These are the kinds of questions homeowners and property managers put to search engines and AI assistants. For your business, the engine measures how often each is searched and asked of AI in your markets, and checks which sites ChatGPT, Perplexity, Gemini and Claude cite today.
- How much does a new furnace cost to install?
- How do I know if my roof needs replacing after a storm?
- Is a tankless water heater worth it?
- How long does a kitchen remodel take?
- What rebates are available for heat pumps?
What the engine would write for you
Illustrative titles. Your real topics come from research on your market, chosen where you can rank and be cited.
How much does a new roof cost in 2026?
Heat pump vs. furnace: which saves more in a cold climate?
8 signs your water heater is about to fail
How to choose a roofing contractor after storm damage
How the Content Engine works for Home services
- 1
Research first
Demand in search and AI assistants for your markets, the pages ranking today and what they miss, and the sites AI cites now. Seasonality drives this industry: furnace content before the first cold snap, cooling before summer, storm and roofing content after severe weather. The engine publishes a month early, not a month late.
- 2
Written from credible sources
Every statistic is verified with a named source, year and link before writing starts. In your industry, that means:
- Energy agencies and utility rebate programs
- Building codes and licensing bodies
- Manufacturer specifications and warranty terms
- Trade associations and published cost surveys
- 3
Guardrails that fit your industry
- No prices for your own services unless you supply them; cost guides cite published ranges
- Never names or links competing local contractors
- Competitors and any domain you rule out are never cited, linked or named
- No invented results or figures: anything unsourced is cut
- 4
Reviewed, signed and shared
Each draft arrives with a live preview and its sources listed. It publishes only after the owner or a senior technician approves it, under your byline, with an original image, structured data and an FAQ. Then the post you picked goes out on LinkedIn and Meta.
Home services: common questions
Can the content target my service area?
Yes. You set the geography, and articles are written for your market: local climate, codes, rebates and the way homeowners in your area describe their problems. Location pages and service-area content can be part of the plan.
Will it quote prices?
Cost guides use published ranges from named sources, so they are useful without committing you to a number. If you want your own pricing included, you supply it and the engine uses exactly that.
How does it handle seasonality?
The engine weighs seasonality when choosing topics and publishes ahead of each spike, so a furnace article is live and indexed before the first cold week rather than after it.
Does anything publish without our approval?
No. Every article arrives as a draft with a live preview and its sources listed. A person on your team approves it, requests changes or rejects it. If no one acts, the draft closes itself after four days instead of publishing.
How much does the Refinex Content Engine cost?
Launch is $1,200 a month for 12 articles, and Growth is $2,250 a month for a new article every day. Agencies running the engine for several sites get a custom quote.
Healthcare & clinics
Patient-friendly articles from medical and public-health sources, approved by a clinician before publishing.
Legal
Plain-language legal guides sourced from statutes and courts, reviewed and signed by your attorneys.
Financial services
Timely articles sourced from regulators and official data, approved by compliance before publishing.
See your first three topics
Book a demo and we will show you the research behind your first three articles: the demand, the gaps and who AI assistants cite today.