Content that ranks in Google and gets cited by AI.
Every piece starts with research into what your buyers search for and ask AI assistants. It is written from credible sources, checked against your guardrails and approved by a person on your team before it publishes under your byline.
How much does commercial HVAC maintenance cost in 2026?
- Answers a question asked of AI assistants 3× more than it is searched
- 6 named sources, all from the last 24 months
- 5 FAQ answers taken from “People also ask”
- Article and FAQPage structured data
- No competitors or off-limits sources
- Original hero image generated to match the article
- 3 LinkedIn and Meta posts drafted for you to pick from
Every piece begins with AI research
Before a topic is chosen, the engine finds where you can rank in traditional search and where you can be cited in AI search, and what the pages ahead of you are missing.
Search demand in your markets
You set the geography: the countries and languages you sell into, and which one comes first. Volume, cost per click, difficulty and intent are measured for each market separately, never blended into one misleading total.
AI search demand
How often each question is put to an AI assistant rather than typed into Google. Questions asked far more of AI are the cheapest citations to win.
The live results page
The pages ranking today are read, along with “People also ask” questions and any AI Overview and the sites it cites. Whatever they answer badly becomes the article’s reason to exist.
The answer engines themselves
ChatGPT, Perplexity, Gemini and Claude are asked your buyer’s question in three different wordings, and every site they cite is recorded. That is the citation seat the article is built to take.
What changed recently
A scan of the last 90 days for platform changes, new rules, price shifts and fresh benchmarks, plus seasonality, so timely topics publish ahead of demand.
What you already cover
Every candidate is checked against everything published and every draft in review. Near-duplicates are rejected so your own pages never compete with each other.
Answer engines checked on every topic: ChatGPT · Perplexity · Gemini · Claude
From research to published, in eight steps
- 1
Research
Search demand, AI-assistant demand, the live results page and the answer engines’ current citations.
- 2
Choose the topic
The highest-value gap you have not covered, in the format AI assistants quote most: comparisons, ranked lists, how-to-choose guides or explainers.
- 3
Verify, then write
Every statistic is confirmed with a named source, year and link before a word is written.
- 4
Build an AI-ready page
Direct answers, question-led headings, FAQ, structured data, internal links and an original image that matches the article.
- 5
Automated checks
Length, structure, FAQ, source links, placeholders and banned phrases are checked before anyone sees the draft.
- 6
Human review
A person on your team reads a live preview and approves, requests changes or rejects it.
- 7
Publish, index and share
Approved pieces go live under your byline, search engines are notified, and the post you picked goes out on LinkedIn and Meta.
- 8
Refresh and report
Older articles are refreshed on a schedule, and rankings and AI visibility are reported monthly.
Written from sources that build trust
Once the topic is chosen, every fact is verified before writing starts, so no statistic is ever filled in after the fact.
- At least three named sources on every article, each with its organisation, year and link
- Primary sources only: platforms, research firms, industry associations, government data and trade publications
- Nothing older than 24 months unless it is a definition
- Examples, currency and regulators that match the market you set
- Sources named in the sentence, the way a journalist would, and linked at the original, never at an aggregator
- If a number cannot be sourced, it is cut, never estimated
What it will never publish
Off-limits sources
Competitors and any domain you name are never cited, linked or mentioned. They can inform the research, never the article.
Off-limits topics
Topics you reject are recorded and never pitched again. Subjects you rule out, such as ranking your own partners or vendors, are refused outright.
No invented results
The engine never claims results for your company or your clients unless you supply them.
No fabricated figures
If demand data is unavailable, no volumes are quoted. A made-up number is the worst thing it could publish.
Your voice, enforced
A brand voice guide and a banned-phrase list are checked on every draft, not just suggested.
Protected know-how
Articles show expertise without giving away the parts of your process you sell.
Every page ships with the latest AI readiness in place
The same standards the AI Readiness Check scores, built into every article.
- A direct two-to-three-sentence answer at the top that stands on its own when quoted
- Three to five key takeaways, each a complete sentence
- Headings written as the questions buyers ask
- An FAQ that answers “People also ask” questions in the searcher’s own words
- Article and FAQPage structured data
- Terms and acronyms defined on first use, so AI systems can connect the page to the topic
- Content in the page’s HTML, readable without JavaScript
- Links to related articles, plus new links from older articles to this one
- An entry in your llms.txt file
- A custom hero image and social sharing image
Original images that match every article
No stock photos. The engine writes an image brief from each article’s own subject and generates an original hero image in your brand’s style, plus a correctly sized image for social sharing.
- Generated from what the article is actually about, not a generic topic
- One consistent art direction and brand color across every piece
- Varied composition, so your blog never repeats the same picture
- No text, logos or watermarks baked into the image
- Checked by an automated image review before it reaches you
- Sized for the article and for LinkedIn and Meta posts
Nothing publishes without a person
Each draft arrives as a review with a live preview of the finished page and an email that leads with what only a person can check: the cited statistics with links to spot-check, whether it sounds like you, and whether you are willing to say it in public.
If drafts are waiting, the engine pauses rather than adding more, so reviewing never turns into a backlog.
It keeps working
Amplified on LinkedIn and Meta
Each article comes with three drafted social posts. Pick one in the review and it publishes automatically to your LinkedIn company page and your Facebook and Instagram accounts the moment the article goes live, so every piece reaches your audience without extra work.
Same-day indexing
Search engines are notified when a piece goes live, so it can be found and cited in days, not weeks.
Weekly refresh
Each week the stalest high-value article gets updated statistics, new sections for questions that have emerged and a tighter FAQ.
Monthly scoreboard
Rankings, Search Console and analytics numbers, and how often AI assistants mention you for your category, in one report.
Common questions
Does anything publish without a person approving it?
No. Every article waits for a person on your team to read the preview and approve it. If you do nothing, the draft closes itself after four days rather than publishing.
How do you choose what to write about?
Each topic starts with research: keyword demand in your markets, how often the question is asked of AI assistants, the pages ranking today, and the sites ChatGPT, Perplexity, Gemini and Claude cite. The engine picks the highest-value gap you have not already covered.
Can we target specific countries?
Yes. You set the geography: the markets you sell into and which one is your priority. Demand is measured for each market separately, and articles are written for your priority market, using its spelling, currency, platforms and regulators.
Can we stop it from citing competitors?
Yes. Competitors are never cited, linked or named, and you can add any other domain or topic to the off-limits list. Those rules are enforced on every draft.
Does it promote the articles on social media?
Yes. For every article the engine drafts three post wordings for LinkedIn and Meta, and you pick one in the review. Once the article is live, the post is published automatically to your LinkedIn company page and your Facebook and Instagram accounts. Pick nothing and nothing is posted.
Whose name goes on the articles?
Yours. Each article publishes under the byline you choose, an expert on your team or your brand, with author structured data so search engines and AI assistants can connect it to you.
Does it work for AI search as well as Google?
Yes. Research covers AI-assistant demand and current AI citations, and every page ships with direct answers, an FAQ, structured data and an llms.txt entry, which help AI systems read and quote it.
See the engine on your site
Book a demo and we will show you the research behind your first three topics: the demand, the gaps and who AI assistants cite today.