Content people trust with money decisions.
Rates, rules and programs change constantly, and borrowers research every step before they apply. The Refinex Content Engine publishes timely articles sourced from regulators and official data, and your compliance team approves each one before it goes live.
What your buyers are asking
These are the kinds of questions borrowers, members and small-business owners put to search engines and AI assistants. For your business, the engine measures how often each is searched and asked of AI in your markets, and checks which sites ChatGPT, Perplexity, Gemini and Claude cite today.
- How much house can I afford on my income?
- Is it better to refinance now or wait?
- What credit score do I need for a car loan?
- What is the difference between a credit union and a bank?
- How does a HELOC work?
What the engine would write for you
Illustrative titles. Your real topics come from research on your market, chosen where you can rank and be cited.
Fixed vs. variable rate mortgages: how to decide
What closing costs should you expect when buying a home?
How to choose a lender for your first home
What a first-time buyer program actually covers
How the Content Engine works for Financial services
- 1
Research first
Demand in search and AI assistants for your markets, the pages ranking today and what they miss, and the sites AI cites now. Rate decisions, program changes and new rules create a burst of searches. The engine publishes timely explainers while demand is high, and refreshes older articles when the facts change.
- 2
Written from credible sources
Every statistic is verified with a named source, year and link before writing starts. In your industry, that means:
- Central banks and financial regulators
- Government housing and consumer-protection agencies
- Official rate and lending statistics
- Program rules published by the administering agency
- 3
Guardrails that fit your industry
- No rates, terms or approval promises unless you supply them; examples are clearly illustrative
- General education only, never personal financial advice
- Any wording your compliance team prohibits is checked on every draft
- Competitors and any domain you rule out are never cited, linked or named
- No invented results or figures: anything unsourced is cut
- 4
Reviewed, signed and shared
Each draft arrives with a live preview and its sources listed. It publishes only after your compliance officer or a licensed advisor approves it, under your byline, with an original image, structured data and an FAQ. Then the post you picked goes out on LinkedIn and Meta.
Financial services: common questions
How do you handle compliance?
Nothing publishes without approval, and your compliance reviewer sees each draft with its sources listed. Prohibited phrases and required disclosures can be added to the guardrails, and the engine checks every draft against them.
Will the articles go out of date when rates change?
The weekly refresh updates older articles with current figures from official sources, and rate or rule changes are picked up in the engine’s regular scan of what changed.
Can it write for credit unions specifically?
Yes. Member-focused content, cooperative structure and community programs are written for credit union audiences, with your own products linked where they fit.
Does anything publish without our approval?
No. Every article arrives as a draft with a live preview and its sources listed. A person on your team approves it, requests changes or rejects it. If no one acts, the draft closes itself after four days instead of publishing.
How much does the Refinex Content Engine cost?
Launch is $1,200 a month for 12 articles, and Growth is $2,250 a month for a new article every day. Agencies running the engine for several sites get a custom quote.
Real estate
Local market and process guides, sourced from official data and published under your agents’ names.
Professional services
Expert articles from primary sources, published under your partners’ names after their review.
Insurance
Coverage, cost and claims explainers sourced from regulators and reviewed by a licensed professional.
See your first three topics
Book a demo and we will show you the research behind your first three articles: the demand, the gaps and who AI assistants cite today.