Win the projects buyers research first.
Commercial and residential buyers research costs, materials and timelines before they invite bids. The Refinex Content Engine publishes sourced cost guides and method comparisons that put your firm in front of them early.
What your buyers are asking
These are the kinds of questions property owners, developers and facility managers put to search engines and AI assistants. For your business, the engine measures how often each is searched and asked of AI in your markets, and checks which sites ChatGPT, Perplexity, Gemini and Claude cite today.
- How much does a steel building cost per square foot?
- Design-build or design-bid-build: which is better?
- How long does a commercial renovation take?
- What permits do I need for an addition?
- Is concrete or steel framing better for a mid-rise?
What the engine would write for you
Illustrative titles. Your real topics come from research on your market, chosen where you can rank and be cited.
Design-build vs. design-bid-build: which delivery method fits your project?
What a commercial tenant improvement costs
How to choose a general contractor for a commercial project
The permit checklist for a home addition
How the Content Engine works for Construction
- 1
Research first
Demand in search and AI assistants for your markets, the pages ranking today and what they miss, and the sites AI cites now. Building seasons, material price swings and code changes drive searches. The engine publishes ahead of the season and when codes change.
- 2
Written from credible sources
Every statistic is verified with a named source, year and link before writing starts. In your industry, that means:
- Building codes and permitting authorities
- Construction industry associations
- Government construction and cost statistics
- Material standards and manufacturer data
- 3
Guardrails that fit your industry
- Cost guides use published ranges, never your bid prices unless you supply them
- Never names competing contractors
- Competitors and any domain you rule out are never cited, linked or named
- No invented results or figures: anything unsourced is cut
- 4
Reviewed, signed and shared
Each draft arrives with a live preview and its sources listed. It publishes only after a project manager or estimator approves it, under your byline, with an original image, structured data and an FAQ. Then the post you picked goes out on LinkedIn and Meta.
Construction: common questions
Can it write about local codes and permits?
Yes. You set the geography, and articles cite the codes and permitting authorities that apply in your markets.
Does it work for commercial and residential?
Yes. Topics come from what each audience searches and asks AI, and you choose the mix.
Will it show our projects?
Articles can link to your project and capability pages. Project details and results come only from what you supply.
Does anything publish without our approval?
No. Every article arrives as a draft with a live preview and its sources listed. A person on your team approves it, requests changes or rejects it. If no one acts, the draft closes itself after four days instead of publishing.
How much does the Refinex Content Engine cost?
Launch is $1,200 a month for 12 articles, and Growth is $2,250 a month for a new article every day. Agencies running the engine for several sites get a custom quote.
See your first three topics
Book a demo and we will show you the research behind your first three articles: the demand, the gaps and who AI assistants cite today.