Explain incentives, costs and savings clearly.
Incentives and rules change often, and buyers need clear answers before they commit. The Refinex Content Engine publishes sourced explainers and cost guides, and refreshes them when programs change.
What your buyers are asking
These are the kinds of questions homeowners, businesses and facility managers put to search engines and AI assistants. For your business, the engine measures how often each is searched and asked of AI in your markets, and checks which sites ChatGPT, Perplexity, Gemini and Claude cite today.
- How much do solar panels cost after incentives?
- How long is the payback on a battery?
- Which rebates are available for efficiency upgrades?
- Do heat pumps work in cold climates?
- What is net metering?
What the engine would write for you
Illustrative titles. Your real topics come from research on your market, chosen where you can rank and be cited.
How much do solar panels cost after incentives?
Battery storage vs. generator: which is right for you?
Every efficiency rebate available this year
How to choose a solar installer: 8 questions
How the Content Engine works for Energy & cleantech
- 1
Research first
Demand in search and AI assistants for your markets, the pages ranking today and what they miss, and the sites AI cites now. Incentive deadlines and program changes create urgent demand. The weekly refresh keeps older articles current.
- 2
Written from credible sources
Every statistic is verified with a named source, year and link before writing starts. In your industry, that means:
- Energy agencies and departments
- Utility rebate and net-metering programs
- Government incentive programs
- Independent research labs
- 3
Guardrails that fit your industry
- Savings examples are clearly illustrative and sourced
- Never names competing installers
- Competitors and any domain you rule out are never cited, linked or named
- No invented results or figures: anything unsourced is cut
- 4
Reviewed, signed and shared
Each draft arrives with a live preview and its sources listed. It publishes only after a technical or sales lead approves it, under your byline, with an original image, structured data and an FAQ. Then the post you picked goes out on LinkedIn and Meta.
Energy & cleantech: common questions
What happens when incentives change?
The engine picks up program changes in its scan of recent news, and the weekly refresh updates older articles so readers are not misled by expired programs.
Can it show savings calculations?
Yes, as clearly labelled illustrative examples with sourced inputs, never as promises.
Does it work for commercial projects?
Yes. Content can target facility managers and businesses with commercial incentives and payback analysis.
Does anything publish without our approval?
No. Every article arrives as a draft with a live preview and its sources listed. A person on your team approves it, requests changes or rejects it. If no one acts, the draft closes itself after four days instead of publishing.
How much does the Refinex Content Engine cost?
Launch is $1,200 a month for 12 articles, and Growth is $2,250 a month for a new article every day. Agencies running the engine for several sites get a custom quote.
Nonprofits & associations
Consistent, research-backed content without stretching a small team.
Franchises & multi-location
One brand voice across every location, with market-specific content where it matters.
Restaurants & food
Guides, recipes and sourcing stories with original images that match every piece.
See your first three topics
Book a demo and we will show you the research behind your first three articles: the demand, the gaps and who AI assistants cite today.