Explain coverage before buyers compare quotes.
Insurance buyers want to understand coverage, costs and claims before they talk to anyone. The Refinex Content Engine publishes clear, sourced explainers and comparisons, reviewed by a licensed professional on your team before they go live.
What your buyers are asking
These are the kinds of questions individuals, families and business owners shopping for coverage put to search engines and AI assistants. For your business, the engine measures how often each is searched and asked of AI in your markets, and checks which sites ChatGPT, Perplexity, Gemini and Claude cite today.
- What does business interruption insurance cover?
- Is term or whole life insurance better for a young family?
- How much liability coverage does a contractor need?
- What affects my home insurance premium?
- How do I file a claim after water damage?
What the engine would write for you
Illustrative titles. Your real topics come from research on your market, chosen where you can rank and be cited.
Term vs. whole life insurance: how to decide
How much does commercial general liability insurance cost?
What business interruption insurance actually covers
How to choose an insurance broker for your business
How the Content Engine works for Insurance
- 1
Research first
Demand in search and AI assistants for your markets, the pages ranking today and what they miss, and the sites AI cites now. Renewal seasons, severe-weather events and regulation changes drive searches. The engine publishes ahead of renewals and responds to events as they happen.
- 2
Written from credible sources
Every statistic is verified with a named source, year and link before writing starts. In your industry, that means:
- Insurance regulators and superintendents
- Industry associations and insurance information bodies
- Government consumer-protection agencies
- Official claims and loss statistics
- 3
Guardrails that fit your industry
- No quotes, premiums or coverage promises unless you supply them
- General education only; buyers are directed to a licensed professional for advice
- Competitors and any domain you rule out are never cited, linked or named
- No invented results or figures: anything unsourced is cut
- 4
Reviewed, signed and shared
Each draft arrives with a live preview and its sources listed. It publishes only after a licensed broker or agent approves it, under your byline, with an original image, structured data and an FAQ. Then the post you picked goes out on LinkedIn and Meta.
Insurance: common questions
Does the content meet insurance advertising rules?
The engine never quotes premiums or promises coverage, and a licensed reviewer on your team approves every article. Required disclaimers and prohibited phrases can be added to the guardrails and are checked on every draft.
Can it cover both personal and commercial lines?
Yes. Topics are chosen from what your buyers in each line actually search and ask AI, and you can weight the plan toward the lines you want to grow.
Will it name carriers?
Only if you want it to. By default it explains coverage types and buying criteria rather than ranking carriers.
Does anything publish without our approval?
No. Every article arrives as a draft with a live preview and its sources listed. A person on your team approves it, requests changes or rejects it. If no one acts, the draft closes itself after four days instead of publishing.
How much does the Refinex Content Engine cost?
Launch is $1,200 a month for 12 articles, and Growth is $2,250 a month for a new article every day. Agencies running the engine for several sites get a custom quote.
E-commerce & retail
Buying guides, comparisons and how-tos for your categories, linked to the products they mention.
Construction
Cost, timeline and method content sourced from codes, standards and industry data.
Logistics & supply chain
Timely explainers and selection guides on rates, regulations and providers.
See your first three topics
Book a demo and we will show you the research behind your first three articles: the demand, the gaps and who AI assistants cite today.