Buying guides that bring shoppers to your products.

Shoppers research before they buy, and AI assistants now answer many of their “which one should I get” questions. The Refinex Content Engine publishes buying guides, comparisons and how-tos for your categories, each linked to the products it mentions.

Hands packing a product into a cardboard box on a packing table
Research

What your buyers are asking

These are the kinds of questions online shoppers comparing products put to search engines and AI assistants. For your business, the engine measures how often each is searched and asked of AI in your markets, and checks which sites ChatGPT, Perplexity, Gemini and Claude cite today.

Example articles

What the engine would write for you

Illustrative titles. Your real topics come from research on your market, chosen where you can rank and be cited.

How to choose

How to choose a mattress: firmness, materials and sleep position

Ranked list

The 8 best gifts for home cooks, by budget

Comparison

Linen vs. cotton sheets: which is right for you?

Explainer

How to measure your space for a sectional sofa

How it works

How the Content Engine works for E-commerce & retail

  1. 1

    Research first

    Demand in search and AI assistants for your markets, the pages ranking today and what they miss, and the sites AI cites now. Gift guides, seasonal buying and shopping peaks are predictable. The engine publishes weeks ahead so articles are indexed before demand arrives.

  2. 2

    Written from credible sources

    Every statistic is verified with a named source, year and link before writing starts. In your industry, that means:

    • Manufacturer specifications and care instructions
    • Independent testing and standards organizations
    • Consumer-protection agencies
    • Industry and trade associations
  3. 3

    Guardrails that fit your industry

    • Never recommends or links competing retailers
    • No product claims beyond what manufacturers and your own listings state
    • Competitors and any domain you rule out are never cited, linked or named
    • No invented results or figures: anything unsourced is cut
  4. 4

    Reviewed, signed and shared

    Each draft arrives with a live preview and its sources listed. It publishes only after a merchandiser or category manager approves it, under your byline, with an original image, structured data and an FAQ. Then the post you picked goes out on LinkedIn and Meta.

FAQ

E-commerce & retail: common questions

Will articles link to our products?

Yes. Articles link to the product and category pages they mention, so readers move straight from advice to purchase, and search engines see the connection.

Can it write ranked lists of our own products?

Yes. Ranked lists and buying guides can feature your catalog, using only the specifications and claims in your listings.

How does it time seasonal content?

Seasonality is part of topic selection. Gift guides and seasonal buying content publish weeks before the peak, so they have time to be indexed and cited.

Does anything publish without our approval?

No. Every article arrives as a draft with a live preview and its sources listed. A person on your team approves it, requests changes or rejects it. If no one acts, the draft closes itself after four days instead of publishing.

How much does the Refinex Content Engine cost?

Launch is $1,200 a month for 12 articles, and Growth is $2,250 a month for a new article every day. Agencies running the engine for several sites get a custom quote.

Related industries

See all industries →

See your first three topics

Book a demo and we will show you the research behind your first three articles: the demand, the gaps and who AI assistants cite today.