Be the answer AI assistants give.
Buyers now ask ChatGPT, Gemini and Perplexity before they ever reach a search results page. The Refinex Content Engine researches what they ask, writes the answer those assistants quote, and builds every page with the structure and schema they read. Answer engine optimization (AEO) and generative engine optimization (GEO) are built into every article, alongside classic SEO.
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SEO, AEO and GEO in plain words
Search engine optimization
Ranking in the classic list of links on Google and Bing. Still where most buyers start, and still the foundation AI search builds on.
Answer engine optimization
Being the answer an assistant gives, the AI Overview at the top of Google or the passage ChatGPT quotes, when a buyer asks a direct question.
Generative engine optimization
Being named and cited when ChatGPT, Gemini, Perplexity or Claude write a longer answer, comparison or recommendation for your category.
It starts with data from the answer engines themselves
Before a topic is chosen, the engine finds the questions AI is asked, who it cites today and what those answers get wrong.
What people ask AI, not just what they type
Demand is measured twice for every topic: how often it is searched, and how often it is put to an AI assistant. Questions asked of AI far more than they are searched are the cheapest citations to win, because the classic results for them are usually thin.
Who AI cites today
Your buyer’s question is put to ChatGPT, Perplexity, Gemini and Claude in three different wordings, and every site each one cites is recorded. Those sources are the seats your article is built to take.
What the current answers miss
The cited pages, the AI Overview and the top-ranking results are read side by side. Whatever they answer badly, vaguely or not at all becomes your article’s reason to exist.
Where you are already cited
If an assistant already cites you for a question, the engine deepens that position rather than writing a second page that competes with the first.
Checked on every topic: ChatGPT · Perplexity · Gemini · Claude · Google AI Overviews
Written to be quoted
AI assistants don’t quote whole pages. They retrieve self-contained passages. Every article is written so its best passages can be lifted and quoted with no context around them.
Formats assistants quote
Ranked lists, side-by-side comparisons and how-to-choose guides are the structures AI answers lift most, so the format is chosen per topic, not by habit.
The answer first
Every article opens with a two-to-three-sentence answer that still makes sense when quoted on its own, followed by key takeaways that each carry a number or a decision.
Headings as questions
Sections are titled with the questions buyers actually ask, and each one opens by answering it directly, short enough to be retrieved and quoted on its own.
An FAQ in the searcher’s words
FAQ answers come from the questions people ask, in their wording, and each one stands alone, because these are the passages assistants quote most.
Clear entities
Terms and acronyms are defined in full on first use, and your business, category and market are named the same way every time, so AI systems connect the page to the right topic and the right company.
Facts with names on them
Every statistic carries its source, year and link in the sentence. Assistants favour claims they can attribute, and readers trust them more.
Pages built for machines to read
{
"@type": "Article",
"headline": "How much does …",
"dateModified": "2026-10-14",
"author": { "@type": "Person", … },
"publisher": { "@type": "Organization", … }
}
{ "@type": "FAQPage", "mainEntity": [ … ] }Article schema
Headline, publish and update dates, author, publisher and image in JSON-LD, so engines know what the page is, who stands behind it and how current it is.
FAQPage schema
Every FAQ is also published as structured data, handing engines question-and-answer pairs they can use without guessing.
Author and byline
Your expert’s name on the page and in the markup, which ties each article to a real person with credentials.
Readable without JavaScript
The full article is in the page’s HTML, so AI crawlers that don’t run scripts see everything a reader sees.
Internal links both ways
Each article links to related pages, and older articles get new links pointing to it, so topics cluster around the pages you most want cited.
llms.txt entry
Each article is added to your llms.txt file, the map of your site written for AI assistants.
Indexed the same day
Search engines are notified as soon as a piece goes live, so it can be found and cited in days rather than weeks.
Kept current
Older articles are refreshed on a schedule with new figures, new questions and an updated date, because assistants weigh freshness.
Citations are the scoreboard
In AI search, the win is being named in the answer. The monthly report shows your rankings and search traffic alongside how often AI assistants mention you for your category, and each new topic starts by checking where you are already cited.
Can AI assistants read your site today?
The free AI Readiness Check runs 30+ checks, including whether AI crawlers are allowed in, whether your content is readable without JavaScript and whether your structured data is in place.
Run the free checkAEO and GEO questions
What is AEO?
AEO, or answer engine optimization, is the work of making your content the answer an AI assistant or Google’s AI Overview gives to a direct question. It relies on direct answers, question-led structure, FAQs and structured data that make a page easy to quote.
What is GEO?
GEO, or generative engine optimization, is the work of getting your business named and cited when ChatGPT, Gemini, Perplexity or Claude write a longer answer or recommendation. It depends on credible, well-sourced content, a clear entity and being one of the sources those engines already trust.
How is AEO and GEO different from SEO?
SEO aims for a ranked link that people click. AEO and GEO aim for your words and your name inside the answer itself. They overlap heavily, which is why every Content Engine article is built for both: it targets real search demand and is structured to be quoted by AI.
Does schema markup guarantee AI citations?
No. Structured data makes your facts easier for engines to read and quote, but no markup guarantees a citation. AI assistants decide independently what to cite. The engine improves your odds by combining schema with research into what assistants are asked and what their current answers miss.
How do I know if AI assistants cite my business?
Before each article, the engine checks which sites ChatGPT, Perplexity, Gemini and Claude cite for that question, including whether they already cite you. The monthly report shows rankings, search traffic and how often AI assistants mention you for your category.
Do I need to change my website first?
Not usually. Start with the free AI Readiness Check to see whether AI crawlers can reach and read your site. If it flags blockers, such as a robots.txt that shuts AI crawlers out, those are worth fixing before the first article publishes.
See who AI cites for your buyers’ questions
Book a demo and we will show you the research behind your first three topics: what your buyers ask AI, who gets cited today and the gap your articles will fill.